Research

Can you package joy? Can you bottle an emotion? Coca-Cola wants us to think it already has.

  I'm in love with Coca-Cola's newest campaign, Taste the Feeling, which shows "a diverse cross-section of people from around the world enjoying 'their' Coca-Cola in simple, everyday moments." The images are beautifully stylized in the classic visual style that we have come to know and love from Coca-Cola, and the message is simple: Life is better with Coca-Cola.
Good morning and thank you for having me. In 1991, a young boy the age of eleven woke to the sobs of his older sister who was just told that her best friend's younger brother had just hung himself in the family's garage. This nine-year-old boy couldn't understand

Last week, my wife had me take the Myers-Briggs personality test, and it turns out I am somewhere between an ENFP and an ENFJ. This apparently means that...